Point-of-purchase marketing takes over when the customer is already in the store and ready to make a purchase. POP displays and marketing techniques draw attention to particular brands or special offers that create additional value or showcase the advantages of the product. This additional marketing has a large impact because it is in place at the very moment that the consumer is making a buying decision. Marketing messages by competitors may be marginalized by an effective POP marketing campaign.
RPI-A research department works on:
- POP efficiency
- POP Innovation
- POP & retailers
- POP & consumers
RPI-A POP services:
- POP materials designing & producing