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Mr.Farzin Ataeeyar

CEO (Member of the board)

  • M.S. of Entrepreneurship/MBA
  • P.hd. (Candidate) of marketing
Main Executive Experiences: (since 1994)
Iranian Companies:
  • Senior sales manager of Behnooshiran Company (The biggest company and leader of Non- Alcoholic beer in Iran, Company market share 40%)
  • Deputy of Marketing and Sales of ZamZam group (The biggest Iranian beverage company, Company market share 21%)
International Companies:
  • Country manager at Anadoluefes - Turkey
  • Managing Director of Con Shargh Mehr Co. (Iran branch of Canpack Middle East Co.)
  • Holsten(NAB) Brand and Sales Manager in IRAN (Carlsberg Co.)
Professional Experience:
  • Sales Team Building & Leadership
  • Multi-channel Product Distribution
  • Key Account Relationship Management
  • Market Planning & Positioning
  • Brand and product management
  • Strategic planning & Development
  • Budgeting & forecasting & cost control
  • New Business Development
  • International Contract Negotiations

Mr.Alireza(Farhad) Ataeiyar

Commercial Manager (Chairman)

Mr.Alireza(Farhad) Ataeiyar is one of the most prominent experts in the field of medical and hospital equipment in Iran. He is the executive and consultant for the purchase of a significant number of medical imaging devices in the country's largest hospitals. He has also been very successful in equipping hospitals. His collaboration with the European medical equipment companies and his recognition of Iran's market demand and opportunities is a credible way for companies who wish to operate in the wider Iranian medical and therapeutic market.

Professional Experience:
  • Contract negotiation
  • Business development
  • Project management
  • Team management
  • Import & export
  • Supply chain management